BANKDIRECT LAUNCHES JETAWAY SWEEPSTAKES
Grand Prize Winner to Receive 100,000 AAdvantage Miles; Weekly
Drawings of 10,000 Miles Beginning August 25
DALLAS - (August 1, 2000) - BankDirect, the only Internet bank to offer
customers the benefits of the American Airlines AAdvantage® program, has
introduced a new "JetAway" Sweepstakes offer that will give winners the chance
to escape to one of their favorite American Airlines destinations.
Now through Oct. 13, 2000, visitors to www.bankdirect.com can register to be one
of the lucky weekly winners of 10,000 AAdvantage miles - and the Grand Prize
winner of 100,000 miles. To enter, visitors must log on and fill out the online
entry form. BankDirect will announce the 10,000 AAdvantage mile winners at the
end of each week for 10 weeks, beginning August 25, 2000. The Grand Prize
winner of 100,000 AAdvantage miles will be announced on Oct. 27, 2000.
"The JetAway Sweepstakes is an exciting way to introduce our AAdvantage product
offering to tech savvy, time challenged and value conscious consumers," said
Rose Hultgren, Chief Marketing Officer for BankDirect. "Few internet banking
companies have the power to develop relationships with industry leaders such as
American Airlines and offer consumers such an unparalleled opportunity."
Designed to generate awareness of BankDirect's new line of mileage products,
such as Mileage Checking Accounts, Mileage Money Market Accounts and Mileage
CDs, the sweepstakes gives visitors to bankdirect.com the chance to win
thousands of AAdvantage miles, which translates into air travel, hotel stays,
and a host of other redemption options.
New and current AAdvantage members can open a Mileage Checking or Mileage Money
Market Account and immediately earn 1,000 AAdvantage miles - plus miles on
monthly account balances. An additional 5,000 miles can be earned with direct
deposit into a Mileage Checking Account. AAdvantage miles are also awarded
upfront on 6, 12 and 24-month Mileage CD terms.
Disclaimer
The BankDirect JetAway Sweepstakes ends
Oct. 13, 2000. The Grand Prize 100,000 winner will be announced online Oct. 27,
2000. Log on to the BankDirect Web site, www.bankdirect.com/sweepstakes, for
complete rules and regulations. No purchase is necessary.
About BankDirect
BankDirect is the online bank for tech
savvy, time challenged and value conscious customers who want a financial
service provider that is as fast, flexible and focused on bottom-line value as
they are. Launched in May 1999, the company is leveraging the power of the
Internet to provide convenient, competitive banking products and responsive
service. BankDirect empowers its customers with a wide array of financial
products and services that fit their needs, including no-fee, high interest
checking, money market accounts and CDs, and free bill-pay service. In
addition, BankDirect has partnered with American Airlines to become the first
Internet-based bank to offer mileage opportunities to AAdvantage members.
BankDirect is the national Internet banking division of Texas Capital Bank,
Member FDIC. Texas Capital Bank is privately owned and operated by the holding
company, Texas Capital Bancshares, Inc. For more information, visit the company
at www.bankdirect.com.
About American Airlines
American Airlines and AAdvantage are marks
of American Airlines, Inc. American Airlines reserves the right to change the
AAdvantage program at any time without notice. American Airlines is not
responsible for products or services offered by other participating companies.
For complete details about the AAdvantage program, visit
www.aa.com.
Rose Hultgren
BankDirect
214-932-6690